BBH has unveiled its first rebrand in 44 years, collaborating with Studio Drama to create a new visual identity centered around bespoke typefaces and 'zag' glyphs that reflect the agency’s ethos. The project includes motion design, 3D assets, and open-source typography that embody BBH’s heritage and forward-thinking spirit. The rebrand celebrates the agency’s founders while inviting others to 'zag' alongside them.
