Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
Elizabeth Goodspeed explores the growing trend of design studios creating their own custom typefaces as part of brand identity systems. The article examines how typography has evolved from a supporting role to a central brand asset, citing examples from studios like Koto, Order, and R&M. It argues that custom fonts offer brands originality, flexibility, and stronger visual ownership in an increasingly crowded design landscape.
KotoOrderOrder Type FoundryFacultyBanker’s Anchorbranding
New Balance and HIP collaborated on a Made in UK campaign celebrating British craft and heritage. Directed by John Joseph Holt and produced by Fin Mulligan Wild, the project combines poetry, photography, and film to highlight the craftsmanship behind New Balance’s Flimby-made footwear. The campaign explores the intersection of tradition and innovation in contemporary British manufacturing.
The Brand Identity interviews Kraków-based Joy Studio co-founder Radek Sadlik about the studio’s passion for running culture, its small but ambitious approach, and its collaborations with brands like New Balance and SWORDS ATHLETICS. The discussion covers their evolution from pandemic beginnings to international projects, their use of 3D design, and their philosophy of staying small while thinking big.
Joy StudioBeinghuntedTURBONew BalanceMiga Coffeebranding
