New Balance Design Cases
Designers behind the work
Designers and creative leads credited on New Balance projects in press coverage.
Designers and creative leads credited on New Balance projects in press coverage.
Motionographer announces the launch of Spiders & Sparrows, a new creative production company founded by Damon Meena and Aaron Baumle, formerly of Transistor Studios. The company emphasizes a modular, AI-driven approach to production, combining live-action, design, and animation for global clients. The founders describe it as an evolution of their storytelling legacy, built for agility and modern creative collaboration.
New Balance and HIP collaborated on a Made in UK campaign celebrating British craft and heritage. Directed by John Joseph Holt and produced by Fin Mulligan Wild, the project combines poetry, photography, and film to highlight the craftsmanship behind New Balance’s Flimby-made footwear. The campaign explores the intersection of tradition and innovation in contemporary British manufacturing.
The Brand Identity interviews Kraków-based Joy Studio co-founder Radek Sadlik about the studio’s passion for running culture, its small but ambitious approach, and its collaborations with brands like New Balance and SWORDS ATHLETICS. The discussion covers their evolution from pandemic beginnings to international projects, their use of 3D design, and their philosophy of staying small while thinking big.
The Brand Identity interviews Hitomi Ishigaki, Co-founder and Creative Director of STUDIO NEWWORK, about the studio’s evolution from a magazine publisher to a design studio known for its typographic precision and fashion collaborations. Ishigaki discusses their work with brands like Aimé Leon Dore and UNIQLO, emphasizing the importance of typography and detail in their practice. The conversation also touches on their inspirations, process, and aspirations to collaborate with art institutions.
