Alex Center
Founder
Quotes
“These places embody American culinary heritage, with recipes handed down through generations, and Molly's vision is to capture those chef-level flavours, making them accessible at home and bringing the essence of the sandwich shop right to your countertop.”
“It's almost as if it's written in mayo, with a subtle drip in the 'o' as a nod to that.”
“It feels both flavorful and familiar.”
“John's expertise, paired with Tom Holland's vision and the team at Imaginary Ventures, made it an exciting opportunity.”
“We focused on iconography, colour, and storytelling rooted in Tom's personal experiences, such as the crest and the fish symbol on the can, which is tied to his hometown.”
“While Tom's sobriety journey is integral to BERO, we wanted the product to be something people could connect with on its own merit.”
“Our approach was to create a brand with sophistication and legacy while making it accessible to a modern, health-conscious consumer.”
“We knew we wanted the design system to have an unbranded approach to it, so the typeface had to be a simple do-it-all grotesk that we could use for everything.”
“We showed them four vastly visual directions in the first presentation, knowing that this one was the riskiest, but definitely our favourite.”