We submitted for everything, but we missed the deadline for D&AD.
Visual aesthetics have never been more achievable.
Algorithms create this singularity, everything congealing into sameness.
The value of what we do is to make people care about things.
The only way we improve or make our lives better is by embracing change and actually wanting to be a part of it.
These places embody American culinary heritage, with recipes handed down through generations, and Molly's vision is to capture those chef-level flavours, making them accessible at home and bringing the essence of the sandwich shop right to your countertop.
It's almost as if it's written in mayo, with a subtle drip in the 'o' as a nod to that.
It feels both flavorful and familiar.
John's expertise, paired with Tom Holland's vision and the team at Imaginary Ventures, made it an exciting opportunity.
We focused on iconography, colour, and storytelling rooted in Tom's personal experiences, such as the crest and the fish symbol on the can, which is tied to his hometown.
Creative Boom’s interview with Alex Center explores his message at D&AD Festival 2026 about why the creative industry must champion itself. Reflecting on his journey from Coca-Cola design director to founder of Brooklyn studio Center, he argues for creativity’s enduring value amid AI and automation. Center emphasizes originality, optimism, and the strategic role of designers in shaping new brands.
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
Creative Boom reports on CENTER's brand identity for Molly Baz's new mayo brand Ayoh. The design draws inspiration from classic American diners and delis, featuring custom lettering, a playful mascot, and a vibrant color palette that stands out in the condiment category. The project reflects Baz’s bold personality and CENTER’s ability to blend nostalgia with modern appeal.
Creative Boom’s feature explores how New York studio CENTER designed the brand identity for BERO, Tom Holland’s new non-alcoholic beer. Founder Alex Center explains how the design merges British heritage with modern sensibilities, using personal storytelling, rich colors, and refined typography to create a premium yet approachable brand. The project emphasizes authenticity, moderation, and a brand-first approach over celebrity association.
Brooklyn-based studio Center created a minimalist yet confident packaging identity for United Sodas of America, using vibrant colors and a clean typographic system built on Founders Grotesk. The design aims to represent unity and diversity across America through simplicity and color variety.