- D&AD speaker Alex Center on why the creative industry needs to start backing itself
Creative Boom · May 11, 2026 · Interview
Creative Boom’s interview with Alex Center explores his message at D&AD Festival 2026 about why the creative industry must champion itself. Reflecting on his journey from Coca-Cola design director to founder of Brooklyn studio Center, he argues for creativity’s enduring value amid AI and automation. Center emphasizes originality, optimism, and the strategic role of designers in shaping new brands.
- Top 20 graphic designers of 2026, as voted for by creatives
Creative Boom · Apr 13, 2026
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
- Molly Baz Launches Disruptive Mayo Brand Ayoh with CENTER Design
Creative Boom · Nov 19, 2024
Creative Boom reports on CENTER's brand identity for Molly Baz's new mayo brand Ayoh. The design draws inspiration from classic American diners and delis, featuring custom lettering, a playful mascot, and a vibrant color palette that stands out in the condiment category. The project reflects Baz’s bold personality and CENTER’s ability to blend nostalgia with modern appeal.
- Tom Holland Launches BERO: A Premium Non-Alcoholic Beer Brand
Creative Boom · Oct 29, 2024
Creative Boom’s feature explores how New York studio CENTER designed the brand identity for BERO, Tom Holland’s new non-alcoholic beer. Founder Alex Center explains how the design merges British heritage with modern sensibilities, using personal storytelling, rich colors, and refined typography to create a premium yet approachable brand. The project emphasizes authenticity, moderation, and a brand-first approach over celebrity association.
- Center Creates Bold Identity for The Infatuation’s Dining Refresh
The Brand Identity · Apr 21, 2022
Brooklyn-based brand and design company Center refreshed The Infatuation's identity to express the dining platform's candid, witty and exuberant editorial voice. The system uses National 2 as a flexible typographic family, a cartoon ham-leg-in-megaphone logo, and an intensified blue paired with neon colours and rich food photography.
- Center go all-in on minimalism with their confident packaging design for United Sodas of America
The Brand Identity · Nov 11, 2020
Brooklyn-based studio Center created a minimalist yet confident packaging identity for United Sodas of America, using vibrant colors and a clean typographic system built on Founders Grotesk. The design aims to represent unity and diversity across America through simplicity and color variety.
