Center is a Brooklyn, United States studio shaping brands with the focus and energy of a tight senior team. From early-stage upstarts to household
New York, United States
29 Cases
Technologies detected on Center's website.
BP&O’s Emily Gosling reviews Center’s rebrand of oral care brand quip, marking ten years since its launch. The Brooklyn-based studio created a new identity system featuring a custom typeface, quip Sans, developed with Burn Type, alongside a fresh color palette and packaging updates. The redesign aims to modernize quip’s image and better reflect its expanded product ecosystem.
Center led a strategic identity refresh for oral care brand Quip, marking ten years since its original launch. The new system, developed in collaboration with Thomas Pokorn and Burn Type, builds on Gin Lane’s original branding to create a more flexible and expressive identity that reflects Quip’s growth from DTC to retail presence.
The article explores the exhibition 'Corita Kent: The Sorcery of Images' at the Marciano Art Foundation, which revisits the photographic and graphic legacy of artist and activist Corita Kent. Written by Meg Farmer, it situates Kent’s work within the cultural and political landscape of mid-century Los Angeles, highlighting her use of everyday imagery, typography, and color as tools of moral and social reflection.
The article profiles swamp.center, a Berlin-based collective founded by designers Karolina Pietrzyk and Tobias Wenig. The group creates nature-inspired graphic design projects, including a new identity for the Baltic Contemporary Gallery, using found materials and earthy palettes. Their work blends archival research, photography, and typography to evoke the mystical qualities of European swamps.
Creative Boom reports on CENTER's brand identity for Molly Baz's new mayo brand Ayoh. The design draws inspiration from classic American diners and delis, featuring custom lettering, a playful mascot, and a vibrant color palette that stands out in the condiment category. The project reflects Baz’s bold personality and CENTER’s ability to blend nostalgia with modern appeal.
Creative Boom’s feature explores how New York studio CENTER designed the brand identity for BERO, Tom Holland’s new non-alcoholic beer. Founder Alex Center explains how the design merges British heritage with modern sensibilities, using personal storytelling, rich colors, and refined typography to create a premium yet approachable brand. The project emphasizes authenticity, moderation, and a brand-first approach over celebrity association.
Brooklyn-based studio Center created a minimalist yet confident packaging identity for United Sodas of America, using vibrant colors and a clean typographic system built on Founders Grotesk. The design aims to represent unity and diversity across America through simplicity and color variety.
The Brand Identity interviews Yucatán-based studio Bienal about their culturally rooted design approach and projects such as Petén Seaside Community, El Gran Museo Maya, and Buyán Apartments. The discussion explores how local heritage, natural textures, and storytelling inform their branding work. Bienal also reflects on their experimental short film Emoción and their inspirations from Bauhaus and DADA movements.
PRINT Magazine reports on Printed Matter’s 2026 LA Art Book Fair, an annual event celebrating artists’ books and independent publishing. Executive Director Lesley Martin discusses the fair’s mission to preserve tactile, physical engagement with art books in an increasingly digital world. The fair featured 250 exhibitors at ArtCenter College of Design, highlighting diverse subcultures and archival projects exploring activist print histories.
The article by Deb Aldrich explores designer Ronnie Alley’s graduate thesis project 'Machine Gaze', which examines how generative AI interprets and reconstructs human identity. Through four studies, Alley reveals how AI systems replicate and amplify cultural biases, reducing complex identities into simplified or stereotyped forms. The piece argues that designers must remain critical and intentional when using AI tools to avoid surrendering creative and ethical control.
https://center.design/
