Center

Cases

• Unknown Client

• Unknown Client

• Apple
• Global Brand Platform And Motion Campaign For Apple
• Asset, Interaction, Motion, Platform, Video

• Apple
• Global Brand Platform And Motion Campaign For Apple

• Ayoh
• Brand Identity And Packaging For Ayoh Mayo
• Condiment, Food, System, Tradition

• Bero
• Brand Identity And Packaging For Bero Non-alcoholic Beer
• Beer, Experience, Lifestyle, Moderation, Standard

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News & interviews

• Free your mouth

  BP&O · Apr 7, 2026

  BP&O’s Emily Gosling reviews Center’s rebrand of oral care brand quip, marking ten years since its launch. The Brooklyn-based studio created a new identity system featuring a custom typeface, quip Sans, developed with Burn Type, alongside a fresh color palette and packaging updates. The redesign aims to modernize quip’s image and better reflect its expanded product ecosystem.

  CenterBurn Typequipbranding
• Where have all the flowers gone? The new dawn of Corita Kent

  It's Nice That · Feb 3, 2026

  The article explores the exhibition 'Corita Kent: The Sorcery of Images' at the Marciano Art Foundation, which revisits the photographic and graphic legacy of artist and activist Corita Kent. Written by Meg Farmer, it situates Kent’s work within the cultural and political landscape of mid-century Los Angeles, highlighting her use of everyday imagery, typography, and color as tools of moral and social reflection.

  Corita Art CenterMarciano Art Foundationexhibition
• The Swamp Collective find roots of graphic design in the muck, mud and mire of Europe

  It's Nice That · Jan 19, 2026

  The article profiles swamp.center, a Berlin-based collective founded by designers Karolina Pietrzyk and Tobias Wenig. The group creates nature-inspired graphic design projects, including a new identity for the Baltic Contemporary Gallery, using found materials and earthy palettes. Their work blends archival research, photography, and typography to evoke the mystical qualities of European swamps.

  swamp.centerBGSW Bałtycka Galera Sztuki Współczesnej (Baltic Contemporary Gallery)Arsenał Gallerybranding
• Molly Baz Launches Disruptive Mayo Brand Ayoh with CENTER Design

  Creative Boom · Nov 19, 2024

  Creative Boom reports on CENTER's brand identity for Molly Baz's new mayo brand Ayoh. The design draws inspiration from classic American diners and delis, featuring custom lettering, a playful mascot, and a vibrant color palette that stands out in the condiment category. The project reflects Baz’s bold personality and CENTER’s ability to blend nostalgia with modern appeal.

  CENTERAyohbranding
• Tom Holland Launches BERO: A Premium Non-Alcoholic Beer Brand

  Creative Boom · Oct 29, 2024

  Creative Boom’s feature explores how New York studio CENTER designed the brand identity for BERO, Tom Holland’s new non-alcoholic beer. Founder Alex Center explains how the design merges British heritage with modern sensibilities, using personal storytelling, rich colors, and refined typography to create a premium yet approachable brand. The project emphasizes authenticity, moderation, and a brand-first approach over celebrity association.

  CENTERBEROImaginary Venturesbranding
• Center go all-in on minimalism with their confident packaging design for United Sodas of America

  The Brand Identity · Nov 11, 2020

  Brooklyn-based studio Center created a minimalist yet confident packaging identity for United Sodas of America, using vibrant colors and a clean typographic system built on Founders Grotesk. The design aims to represent unity and diversity across America through simplicity and color variety.

  CenterUnited Sodas of Americabranding
• Bienal

  The Brand Identity · Oct 11, 2016 · Interview

  The Brand Identity interviews Yucatán-based studio Bienal about their culturally rooted design approach and projects such as Petén Seaside Community, El Gran Museo Maya, and Buyán Apartments. The discussion explores how local heritage, natural textures, and storytelling inform their branding work. Bienal also reflects on their experimental short film Emoción and their inspirations from Bauhaus and DADA movements.

  BienalEstudio MarteDilo BonitoPetén Seaside CommunityEl Gran Museo Mayabranding

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