Quip Design Cases
Designers behind the work
Designers and creative leads credited on Quip projects in press coverage.
Designers and creative leads credited on Quip projects in press coverage.
Wedge rebranded Equip, a bovine protein and collagen company, drawing inspiration from vintage flour bags and butter packaging to create a nostalgic yet modern identity. The design balances heritage and clarity through a refined red, blue, and cream palette, a bold slab serif logo, and warm supporting typefaces. Illustrations by Aless MC add analogue charm while maintaining a contemporary edge, resulting in a cohesive brand system that has driven strong business performance.
The article highlights Wedge’s rebrand of wellness brand Equip, introducing the concept of 'natural nostalgia' as a new design direction. It contrasts this approach with the typical clinical or overly trendy aesthetics common in the wellness sector. The piece positions Wedge’s work as a refreshing and thoughtful evolution in health branding.
The Brand Identity interviews the co-founders of newkid as the studio celebrates its fourth anniversary. They discuss their evolution from startup branding specialists to a broader creative practice, their new website, and a product collaboration with Standard Equipment called the First Day Collection. The conversation highlights their curiosity-driven approach, notable projects like Sol, HOY!, and John Legend x Rove Concepts, and their growing focus on web design.
SEESAW features the website for Standard Equipment, a hardware and lifestyle brand described as offering 'tools for non-standard living.' The site showcases the brand’s e-commerce presence and highlights its use of KMR Apparat and KMR Waldenburg Schmal typefaces.
Design studio newkid developed a witty yet precise brand identity for Canadian homeware company Standard Equipment. The project balances industrial precision with humor, using custom typography, a mechanical-inspired logo, and a playful tone of voice. The identity extends across packaging, website, and motion assets, emphasizing the brand’s concept of ‘Tools for Non-Standard Living.’
BP&O’s article by Thomas Barnett reviews LG2’s new brand identity for Les Francos de Montréal, Canada’s leading French-language music festival. The rebrand introduces a custom typographic logo, a refined color palette, and a flexible visual system that reflects the festival’s diversity and energy. While praising the design’s sophistication and confidence, the article notes inconsistent rollout across digital platforms.
