Capucine Labarthe
Designer, Creative Director, Associate Design Director, Design Lead
In their own words
I genuinely love design. I’m naturally curious and always exploring new ideas, references, and ways of thinking.
Equip didn’t want to feel like another overcomplicated wellness brand.
The biggest challenge was shifting parents’ mindset from fear of feeding the allergen, to confidence in prevention.
ImmunoNutrition came in – it reframed early allergen exposure as a way to nourish and build the immune system, not something to fear.
We wanted to create a world that felt approachable and reassuring, not clinical or intimidating.
Articles & interviews4
- Inside Wedge Studio: Meet the Team Behind Award-Winning Design
This profile looks inside Montreal-born agency Wedge after it secured its third consecutive DIELINE Studio of the Year title at the 2026 DIELINE Awards. It highlights the agency’s award-winning packaging and identity work for Cocolab, Equip, Snapple Spiked, and Clearstem, while introducing team members including strategy director Marco Patricio and associate design director Capucine Labarthe. The article presents Wedge’s work as clean, bold, well-tempered, and driven by project and client needs rather than design trends.
- Wedge channels flour bags and butter packaging for Equip’s rebrand
Wedge rebranded Equip, a bovine protein and collagen company, drawing inspiration from vintage flour bags and butter packaging to create a nostalgic yet modern identity. The design balances heritage and clarity through a refined red, blue, and cream palette, a bold slab serif logo, and warm supporting typefaces. Illustrations by Aless MC add analogue charm while maintaining a contemporary edge, resulting in a cohesive brand system that has driven strong business performance.