Equip didn’t want to feel like another overcomplicated wellness brand.
The biggest challenge was shifting parents’ mindset from fear of feeding the allergen, to confidence in prevention.
ImmunoNutrition came in – it reframed early allergen exposure as a way to nourish and build the immune system, not something to fear.
We wanted to create a world that felt approachable and reassuring, not clinical or intimidating.
Wedge rebranded Equip, a bovine protein and collagen company, drawing inspiration from vintage flour bags and butter packaging to create a nostalgic yet modern identity. The design balances heritage and clarity through a refined red, blue, and cream palette, a bold slab serif logo, and warm supporting typefaces. Illustrations by Aless MC add analogue charm while maintaining a contemporary edge, resulting in a cohesive brand system that has driven strong business performance.
Wedge developed a new brand identity for GrowHappy, an allergen introduction brand founded by Stephanie Wibom. The project redefined the category through the concept of 'ImmunoNutrition,' combining scientific credibility with a warm, reassuring visual identity. Soft colors, botanical illustrations, and approachable design elements helped shift parental perception from fear to confidence.
Montreal-based studio Wedge created a vibrant, heritage-inspired identity for Californian food brand Brami, blending modern health-conscious values with the warmth of traditional Italian cuisine. The system features a custom wordmark, a mix of vintage-inspired typefaces, and a bright yellow palette that conveys optimism and authenticity. The design celebrates Brami’s playful and soulful approach to Italian food while ensuring strong shelf presence across product lines.