Designer · Creative Director · Associate Design Director · Design Lead
I genuinely love design. I’m naturally curious and always exploring new ideas, references, and ways of thinking.
Equip didn’t want to feel like another overcomplicated wellness brand.
The biggest challenge was shifting parents’ mindset from fear of feeding the allergen, to confidence in prevention.
ImmunoNutrition came in – it reframed early allergen exposure as a way to nourish and build the immune system, not something to fear.
We wanted to create a world that felt approachable and reassuring, not clinical or intimidating.
This profile looks inside Montreal-born agency Wedge after it secured its third consecutive DIELINE Studio of the Year title at the 2026 DIELINE Awards. It highlights the agency’s award-winning packaging and identity work for Cocolab, Equip, Snapple Spiked, and Clearstem, while introducing team members including strategy director Marco Patricio and associate design director Capucine Labarthe. The article presents Wedge’s work as clean, bold, well-tempered, and driven by project and client needs rather than design trends.
Wedge rebranded Equip, a bovine protein and collagen company, drawing inspiration from vintage flour bags and butter packaging to create a nostalgic yet modern identity. The design balances heritage and clarity through a refined red, blue, and cream palette, a bold slab serif logo, and warm supporting typefaces. Illustrations by Aless MC add analogue charm while maintaining a contemporary edge, resulting in a cohesive brand system that has driven strong business performance.
Wedge developed a new brand identity for GrowHappy, an allergen introduction brand founded by Stephanie Wibom. The project redefined the category through the concept of 'ImmunoNutrition,' combining scientific credibility with a warm, reassuring visual identity. Soft colors, botanical illustrations, and approachable design elements helped shift parental perception from fear to confidence.
Montreal-based studio Wedge created a vibrant, heritage-inspired identity for Californian food brand Brami, blending modern health-conscious values with the warmth of traditional Italian cuisine. The system features a custom wordmark, a mix of vintage-inspired typefaces, and a bright yellow palette that conveys optimism and authenticity. The design celebrates Brami’s playful and soulful approach to Italian food while ensuring strong shelf presence across product lines.