Sarah Di Domenico

Creative Director · Co-founder · Co Founder · Chief Creative Officer

9 articles · Jan 2022 — Mar 2026

Studios:WedgeWedge Studio

“The brand worlds we build always have a strong, guiding, brand-defining idea behind them – in other words, a north star.”
“Cocolab was founded by a dentist and an artist who believe oral care and prevention starts with joy, not dread.”
“The strategic role of colour is to deliver the emotion of enjoyment for oral care.”
“It’s not that the aesthetic is anti-dental. It’s just that it’s anti-dental in contrast to the ‘big toothpaste’ dental establishment.”
“Serious oral care, that’s beauty care.”
“It’s scary to feed your kid peanut butter for the first time, no matter what the science says.”
“The ambition was to create a brand that felt effortlessly authentic.”
“Borders and hand-drawn illustrations are craftsmanship details that imbue a sense of time.”
“We really believe that if someone is starting something with the passion to make it great, there must be latent greatness in their intuitions.”
“Looking at the category, which was rather traditional and stereotypical, there was a world of opportunity to inspire.”

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