About
Co-founder and creative director of Wedge. Her background in advertising and brand storytelling informs the studio's identities and campaigns.
SourceIn their own words
Images that provoke a clear feeling without the need to convey literal smiles or conventional imagery.
The brand worlds we build always have a strong, guiding, brand-defining idea behind them – in other words, a north star.
Cocolab was founded by a dentist and an artist who believe oral care and prevention starts with joy, not dread.
The strategic role of colour is to deliver the emotion of enjoyment for oral care.
It’s not that the aesthetic is anti-dental. It’s just that it’s anti-dental in contrast to the ‘big toothpaste’ dental establishment.
Serious oral care, that’s beauty care.
It’s scary to feed your kid peanut butter for the first time, no matter what the science says.
The ambition was to create a brand that felt effortlessly authentic.
Borders and hand-drawn illustrations are craftsmanship details that imbue a sense of time.
We really believe that if someone is starting something with the passion to make it great, there must be latent greatness in their intuitions.
Articles & interviews16
- Inside Wedge Studio: Meet the Team Behind Award-Winning Design
This profile looks inside Montreal-born agency Wedge after it secured its third consecutive DIELINE Studio of the Year title at the 2026 DIELINE Awards. It highlights the agency’s award-winning packaging and identity work for Cocolab, Equip, Snapple Spiked, and Clearstem, while introducing team members including strategy director Marco Patricio and associate design director Capucine Labarthe. The article presents Wedge’s work as clean, bold, well-tempered, and driven by project and client needs rather than design trends.
- New Instagram Logo Divides Creatives, Exposing a Bigger Design Debate
Montreal and Los Angeles-based studio Wedge created the complete brand world for Bastét, a new oral-care company launching with nano-hydroxyapatite toothpaste. The identity combines Egyptian-goddess-inspired naming, a custom engraved-lettering wordmark, Daubenton and Nimbus Sans typography, and bilingual retail packaging designed for both shelf presence and beauty-counter appeal. The visual system positions oral care as a high-design beauty and self-care ritual while accommodating future flavours and SKUs.
- Wedge Studio, Mindy Seu, Da’Shaunae Marisa and Ben Sanders: Get tickets for April’s Nicer Tuesdays in LA!