Coinbase Design Cases
Designers behind the work
Designers and creative leads credited on Coinbase projects in press coverage.
Designers and creative leads credited on Coinbase projects in press coverage.
The article profiles Melbourne-based designer and illustrator Rob Farmer, whose generative animations like the 'Data Blooms' series explore natural patterns through digital motion. Using Cavalry, Farmer creates kinetic, algorithmic compositions inspired by the natural world. His work bridges personal experimentation and professional commissions for clients like Google and Coinbase.
The Brand Identity interviews Clay founders Anton Zykin and Dmitry Tsozik about their new venture, Mission Control, a design agency built for AI-age start-ups. The discussion explores how Mission Control differs from Clay, focusing on early-stage companies, transparent pricing, equity partnerships, and AI-assisted creative processes. The founders share insights on remote collaboration, future-proof design, and the evolving role of creativity in an AI-driven industry.
Isle of Any created a bold new campaign for Coinbase titled 'System Update', launched during the 2025 NBA Playoffs. The work transforms the familiar blue screen of death into animated ASCII art, using code as both medium and metaphor to reframe cryptocurrency as contemporary and irreverent. Collaborating with Buck Design, Cartel NY, and Wave Studios NY, the campaign blends animation, sound, and digital storytelling to disrupt expectations of crypto advertising.
The article profiles type designer Clement Cases and his experimental variable typeface 'Base Pixel', created in collaboration with Base, a crypto platform by Coinbase. The typeface degrades in resolution across its weights, merging digital pixel aesthetics with Roman inscription influences, and was released as a limited NFT collection. The piece highlights Cases’ technical exploration of variable font technology and his transition to freelance work.
SEESAW features the Base website, a project by Coinbase that aims to bring the world onchain and foster a global economy centered on innovation and freedom. The listing highlights the use of the Coinbase Display typeface and categorizes the project within the Ethereum, Web3, and crypto sectors.
Motionographer features 'SEIZE YOUR NOW. BUILD YOUR FUTURE.', a one-minute animated film directed by Reza Dolatabadi of NOBORDER Studio for Aston Martin Formula 1 Team and Coinbase. The black-and-white piece blends 2D and 3D animation with a live orchestral score, exploring themes of identity and reflection. Produced across global time zones, the project highlights NOBORDER’s artist-led, collaborative model.