Used by Center
Set for Ayoh
Cases set in ABC Rom, as credited by the studios in their own writeups.
The Brand Identity · Sep 7, 2026
Trondheim creative agency Skogen developed a new identity for GridScout, a Norwegian power-line sensor company whose devices detect risks including vibration, moisture, woodpecker damage and pole tilt. Rather than using familiar technology-brand cues, the system draws on scouting culture through a woodpecker-and-pin logo, merit-badge graphics, workwear and nature references, ABC ROM typography, and an olive-and-cream palette with high-vis alerts.
Creative Boom · Nov 19, 2024
Creative Boom reports on CENTER's brand identity for Molly Baz's new mayo brand Ayoh. The design draws inspiration from classic American diners and delis, featuring custom lettering, a playful mascot, and a vibrant color palette that stands out in the condiment category. The project reflects Baz’s bold personality and CENTER’s ability to blend nostalgia with modern appeal.
It's Nice That · Nov 14, 2024
The article profiles New York studio Special Offer and its founder Brent David Freaney, exploring the studio’s elastic, community-driven approach to design. It focuses on their work for Charli XCX’s 2024 album 'brat', which became a defining visual moment of the year, and touches on collaborations with Martine Syms. The piece highlights Special Offer’s philosophy, design process, and influence on contemporary visual culture.
SEESAW · May 23, 2024
SEESAW features the website for Daylight Computer Co., a new hardware brand focused on deep focus and wellbeing. The project showcases a clean, minimal digital presence using ABC ROM and Arizona typefaces.
The Brand Identity · May 1, 2024
Werner Design Werks created a bold and humorous brand identity for RockFilter Distillery’s new product, Vodka Sucks Vodka. The design embraces the brand’s tongue-in-cheek stance with a deliberately plain label, vibrant neon yellow color, and utilitarian typography. Despite its irreverent tone, the identity maintains authenticity and quality, reflecting the distillery’s whiskey-first ethos.
BP&O · Apr 18, 2024
BP&O’s Richard Baird reviews Mucho’s branding for Antara 128, an avant-garde bakery and restaurant in Melbourne. The identity draws on the intersection of craft and industry, featuring a folded 'A' logo inspired by dough lamination, earthy tones, and the GT Alpina typeface. The design extends across packaging and digital applications, balancing industrial precision with warmth and material tactility.
