Ayoh

Design work for Ayoh, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Nov 2024

Brand Identity 1

Design cases by studio

Center (1)

Brand Identity and Packaging for Ayoh Mayo
Center collaborated with cookbook author Molly Baz to create the brand identity and packaging for Ayoh, a new mayonnaise brand. The design draws inspiration from classic sandwich shops, delis, and diners, celebrating the nostalgic charm of American food culture through vintage-inspired visuals and typography.
Bottle, Hand Lettering

Designers behind the work

Designers and creative leads credited on Ayoh projects in press coverage.

Alex Centerat Center7

Alec Tearat Mrs&Mr5

News & interviews

Shelf Life 068: Exit Strategy Aesthetics and How Modern Brands Are Built to Be Acquired

· Jun 23, 2025

The article, written by Chloe Cordover for The Dieline’s Shelf Life series, explores the growing trend of consumer brands being designed with acquisition in mind. It highlights major recent deals such as PepsiCo’s purchases of Poppi and Siete, and Hershey’s acquisition of LesserEvil, framing these as part of a broader shift in how modern brands are built and valued. The piece reflects on how design and branding strategies are increasingly influenced by exit potential rather than long-term independence.

PepsiCoHersheybranding

Chloe Cordover

Molly Baz Launches Disruptive Mayo Brand Ayoh with CENTER Design

Creative Boom · Nov 19, 2024

Creative Boom reports on CENTER's brand identity for Molly Baz's new mayo brand Ayoh. The design draws inspiration from classic American diners and delis, featuring custom lettering, a playful mascot, and a vibrant color palette that stands out in the condiment category. The project reflects Baz’s bold personality and CENTER’s ability to blend nostalgia with modern appeal.

CENTER Ayohbranding

Alex Center