Tasked with reviving such a beloved brand, I knew I had to double back to its iconic design archive and restyle the very best of its past.
BP&O’s feature by Emily Gosling explores Alec Tear’s rebrand of the historic beer Double Diamond, relaunched by Kirkstall Brewery. The identity revives archival assets like the slanted lettering, yellow-orange palette, and the ‘Little Man’ mascot, while introducing a bespoke typeface, DD Boldd, by Polytype. The project balances nostalgia with modern clarity, using minimal elements to create a bold, confident brand system.
New York studio Mrs&Mr has rebranded King's Hawaiian for its 75th anniversary, introducing a softer crown logo, custom typography, and vibrant packaging. The refreshed identity celebrates the brand's heritage while appealing to a new generation through bright colors, hand-drawn Hawaiian flora, and updated photography. The project balances evolution with authenticity, marking a milestone moment for the beloved bakery brand.
Creative Boom’s 2025 roundup highlights 20 graphic designers redefining visual communication through cultural storytelling, conceptual thinking, and innovative aesthetics. The article profiles figures like Temi Coker, Natasha Jen, and Marie Boulanger, showcasing their influence across branding, typography, and digital design. It underscores how these creatives balance authenticity, technology, and human emotion in their work.
Creative Boom reports on CENTER's brand identity for Molly Baz's new mayo brand Ayoh. The design draws inspiration from classic American diners and delis, featuring custom lettering, a playful mascot, and a vibrant color palette that stands out in the condiment category. The project reflects Baz’s bold personality and CENTER’s ability to blend nostalgia with modern appeal.
BP&O features Turner Duckworth’s rebrand for US cookie chain Crumbl, highlighting its refreshed identity that retains the brand’s signature pink while introducing a custom variable typeface, Crumbl Sans. Collaborations with Alec Tear, Kilotype, and BUCK helped create a cohesive, social-media-ready brand system spanning packaging, motion, and merchandise. The article praises the design’s balance of playfulness, recognisability, and digital appeal.