Dropbox Design Cases
Designers behind the work
Designers and creative leads credited on Dropbox projects in press coverage.
Designers and creative leads credited on Dropbox projects in press coverage.
The article profiles BIEN, a Los Angeles-based motion studio founded by Ricardo Roberts and Hung Le, which champions inclusion and accessibility through its Inclusive Motion Design (InMoDe™) methodology. The studio works with major global clients while also launching initiatives like Creative Codex and Fliers on the Wall to make the motion design industry more equitable. BIEN’s approach emphasizes designing 'with, not for' to ensure representation and accessibility are embedded in every project.
Creative Boom reports on the launch of Super Nice, a new independent agency founded by former VML chief creative officer Jared Kozel with partners Barry Sonders and MJ Speakman. Based in Atlanta and Los Angeles, the agency champions a philosophy of combining bold creativity with empathy and collaboration. The founders aim to challenge traditional advertising models with a faster, more audience-focused, and 'nice' approach to creativity.
The Brand Identity interviews designer and creative director Charmie Shah about her journey from Mumbai to New York and her transition from agency life to freelancing. She discusses her experiences working with major brands like Adobe, Google, and Burger King, and reflects on the importance of autonomy, self-initiated projects, and celebrating creative milestones. The piece highlights her philosophy of exploration, storytelling, and balance in design practice.
The Brand Identity interviews designer and developer Kyle Ribant about his first year running Ribant Creative Office, a San Francisco-based solo practice blending design and development. Ribant discusses the freedom of independent work, his Y2K-inspired ethos, and the experimental offshoot RCO Labs. He reflects on lessons from his time at Dropbox, Airtable, and Evernote, and shares insights on balancing creativity, technology, and self-direction.
San Francisco-based design studio Play collaborated with Dropbox’s internal brand studio to create a cohesive series of logos for Dropbox’s expanding suite of products, including Capture, Sign, Forms, Fax, and DocSend. The project focused on balancing simplicity, geometry, and brand consistency through the use of Dropbox’s core colors and visual system. The resulting icon set strengthens Dropbox’s brand architecture while maintaining visual harmony across its sub-brands.
The Brand Identity interviews London-based designer Sthuthi Ramesh about her experiences freelancing at leading studios like Pentagram and Made Thought, her advocacy for more inclusive and supportive environments for creative mothers, and her co-founding of Nicety Materials, a digital library for physical materials. She discusses the challenges of permalancing, the impact of the pandemic, and her passion for sustainability and diversity in design.
COLLINS collaborated with Dropbox Brand Studio to rebrand Dropbox, repositioning it from a file-syncing service to a creative collaboration platform. The new identity embraces bold color combinations, expressive typography, and eclectic visual elements to celebrate creativity and teamwork.
