Casey Martin
Creative Director · Founder
Studios:Play
Quotes
“The multilayered paper trail of the research world, documents, sticky notes and messy bulletin boards all informed our design which blends academic rigour with an entrepreneurial spirit.”
“We also wanted to capture the inquisitive passion propelling the human search for answers.”
“When combined, our trio of typefaces – National 2, Atlas Grotesk and Atlas Typewriter – feels bookish and contemporary, whether online or in print.”
“We wanted to create something that would really speak to the DevDay attendees.”
“Why not build a design system centred around the foundational building block of computer data – the bit?”
“Its simplicity proved to be an incredibly strong asset, and it allowed for amazing flexibility.”
“The range of colours also did a wonderful job of reflecting and speaking to the diversity of ideas and people at the event.”
“In different communication channels, we expand or abstract the logo to make the Cantos universe feel larger.”
“Cantos’ mission is to imagine a more elegant and more functional future.”
“It lends a utilitarian and rigid foundation which grounds our graphic system, allowing for more expressive elements elsewhere.”