Openai Design Cases
2 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Openai projects in press coverage.
News & interviews
- The death of Sora, and why you shouldn't build your studio on borrowed sand
Creative Boom · Mar 25, 2026
Creative Boom's Tom May reflects on OpenAI's abrupt shutdown of its AI video app Sora, warning creatives about the risks of building workflows around unstable third-party platforms. The article explores the financial and legal uncertainties surrounding AI tools and urges designers to maintain control over their core skills and processes. It also touches on UK government policy shifts regarding AI and copyright.
- The death of Sora, and why you shouldn't build your studio on borrowed sand
Creative Boom · Mar 25, 2026
Creative Boom’s Tom May reports on OpenAI’s sudden shutdown of its AI video app Sora, which had quickly become popular among creatives. The article warns designers and studios about the risks of relying too heavily on third-party AI tools that can vanish overnight. It also touches on evolving UK government policy around AI and copyright, urging creatives to maintain control over their own processes.
- Take five with POV Budapest: OpenAI on why human craft still matters
The Brand Identity · Dec 2, 2025 · Interview
The Brand Identity interviews OpenAI Design Directors Shannon Jager and Cary Hudson following their talk at POV Budapest 2025. They discuss OpenAI’s recent rebrand, created in collaboration with Dinamo and Studio Dumbar, and explore how human craft remains vital in an age of AI-generated design. The conversation highlights the balance between technology and human creativity in shaping approachable, emotionally resonant design systems.
- Max Ottignon: AI is so hyped, designers pretend to use it more than they actually do
Creative Boom · Nov 11, 2025 · Interview
Creative Boom’s Tom May interviews Max Ottignon of Ragged Edge about the hype surrounding AI in branding. Ottignon argues that many designers and agencies exaggerate their use of AI to satisfy investors, while in reality, AI often slows down creative work. He outlines how Ragged Edge integrates AI thoughtfully to enhance creativity rather than efficiency, emphasizing the enduring importance of distinctiveness and craft in branding.
- "Adobe Integrates AI Across All Creative Cloud Tools"
Creative Boom · Oct 28, 2025
The article reports on Adobe's major announcements at Max 2025, where the company revealed plans to embed AI across all Creative Cloud applications. Adobe is opening its ecosystem to third-party AI models from Google, OpenAI, and others, while introducing new tools like a web-based video editor, AI music and voice generation, and conversational assistants. The move signals Adobe's strategy to keep creatives within its platform while embracing the broader AI landscape.
- "Could Claude or ChatGPT Become the Next Tech Giant Like Apple?"
It's Nice That · Oct 16, 2025
Liz Gorny’s opinion piece explores how Anthropic and OpenAI are using major advertising campaigns to position their chatbots, Claude and ChatGPT, as culturally resonant brands akin to Apple. The article compares the creative strategies behind the campaigns by Mother and Isle of Any, highlighting their emotional storytelling, human-centred tone, and visual warmth. It also discusses the broader race among AI companies to balance speed, trust, and cultural connection in their branding.
MotherIsle of AnyAnthropicOpenAIadvertising - OpenAI Launches Ad Campaign Highlighting AI in Everyday Moments
It's Nice That · Oct 15, 2025
OpenAI has launched its first large-scale brand campaign for ChatGPT, created in collaboration with New York agency Isle Of Any. The cinematic 30-second films, directed by Miles Jay and shot on 35mm by Arseni Khachaturan, depict everyday moments where ChatGPT acts as a co-creator. The campaign positions AI as a companion in personal growth and creativity, blending emotional storytelling with filmic craft.
Isle Of AnySmugglerOpenAIadvertising - "Modem Design Studio Sets 2030 Expiry to Foster Risk-Taking"
The Brand Identity · Oct 3, 2025 · Interview
The Brand Identity interviews Modem co-founder Astin le Clercq about the studio’s unique decision to operate with an expiry date set for 2030. Le Clercq discusses Modem’s hybrid model blending a think tank and design studio, its decentralised network of collaborators, and its open-source product ventures like Dream Recorder. The conversation explores how temporality, research, and collaboration shape Modem’s experimental approach to design and technology.
- OpenAI Launches First Major ChatGPT Campaign, Ushers in New Era
Creative Boom · Sep 28, 2025
OpenAI has launched its first major brand campaign for ChatGPT, focusing on human stories that show AI as a quiet helper in daily life. Shot on 35mm film by director Miles Jay, the campaign combines analogue warmth with modern technology, featuring photography by Samuel Bradley and styling by Heidi Bivens. Developed in-house with Isle of Any and produced by SMUGGLER, the campaign spans TV, streaming, and outdoor placements across the US, UK, and Ireland.
Isle of AnySMUGGLERPHDOpenAIadvertising - Cavalry: Revolutionary Tool Transforming Global Design Studios
Creative Boom · Sep 1, 2025
The article explores how Cavalry, a motion graphics tool developed by Mainframe in Manchester, has become a transformative force in design. It highlights its procedural, non-destructive workflow and growing adoption by major studios and brands such as Pentagram, Nike, and Google. The piece positions Cavalry as a key innovation driving generative and systematic design approaches across the industry.