Technology shouldn’t be added to spaces, it should belong there from the start.
Speculative design isn’t about immediate metrics.
We embrace new tools, emerging technologies and fresh perspectives.
The article details how Tomorrow Bureau and Modem collaborated with Swiss sportswear brand On to create the Movement Labs retail installation in Zurich. The project integrates digital storytelling into physical architecture through a sculptural table with embedded screens and reflective materials, embodying On’s philosophy of technology as texture. The work merges motion design, custom hardware, and minimalist aesthetics to communicate On’s product innovation in an immersive, tactile way.
The Brand Identity interviews Modem co-founder Astin le Clercq about the studio’s unique decision to operate with an expiry date set for 2030. Le Clercq discusses Modem’s hybrid model blending a think tank and design studio, its decentralised network of collaborators, and its open-source product ventures like Dream Recorder. The conversation explores how temporality, research, and collaboration shape Modem’s experimental approach to design and technology.