On Design Cases
Designers behind the work
Designers and creative leads credited on On projects in press coverage.
Designers and creative leads credited on On projects in press coverage.
The article spotlights Maba’s packaging design for Baron de Benifayó Vermouth, which draws inspiration from 19th-century Spanish and French poster art. The label features a dramatic dueling illustration, integrated typography in cobalt blue, and a matching wax seal that unifies the bottle’s design. The piece celebrates the brand’s theatrical and historically rooted visual identity.
Decimal, a New York-based design and technology studio, created the inaugural brand identity for the Creators Coalition on Artificial Intelligence (CCAI), an advocacy group promoting responsible AI use in creative industries. The identity features a logomark of converging circles forming a sparkle, a vibrant gradient system inspired by watercolour mixing, and a custom web-based drawing tool that allows community participation. The design balances institutional credibility with grassroots energy, emphasizing human creativity within AI discourse.
BP&O’s Emily Gosling reviews OlssønBarbieri’s brand identity for Theaterbaren, a new bar within Oslo’s Nationaltheatret. The identity blends theatrical melodrama with contemporary playfulness through custom typography, expressive illustration by Manon Cezaro, and a palette inspired by the theatre’s interiors. The result celebrates formality and spectacle while remaining accessible and vibrant.
Boston Beer Company has relaunched its Lytt brand, shifting from organic hard teas to a flavored malt beverage line. The refresh includes a new logo and packaging that replaces aluminum cans with lightbulb-shaped plastic bottles, evoking a playful, novelty-driven aesthetic. The article briefly notes the sustainability trade-offs between aluminum, glass, and plastic packaging.
The Brand Identity interviews Hype Type Studio as it celebrates 25 years of operation. Founder Paul Hutchison and Design Director Ross Burwell discuss their new website, their philosophy of 'system-driven' design, and how staying small allows them to work effectively with major clients like NASA, Sonos, Patagonia, and Vans. The conversation highlights their focus on cultural awareness and sustainable creative practice.
The Brand Identity interviews Debora Saveriano, founder of London-based creative house OUMA, about her philosophy of co-creation and her focus on design for music and fashion. Saveriano discusses her transition from Heima Design to OUMA, her signature 'Sonic Portrait' process, and her approach to building meaningful identities for artists like Nadine El Roubi. The conversation explores how fashion precision and cultural storytelling shape OUMA’s creative direction.
UnderConsideration’s Brand New briefly announced a new logo and identity for the Southwest Symphony, designed by Tielemans Design. The post, categorized under 'Spotted', highlights the cultural client and tags related to blue color and sans serif typography. No detailed critique or process information is provided.
