On Design Cases
Designers behind the work
Designers and creative leads credited on On projects in press coverage.
Designers and creative leads credited on On projects in press coverage.
Creative Boom profiles New York-based Chinese illustrator Hannah Li, exploring her transition from editorial and publishing work to a more personal fine art practice. Her new series, 'The Way Back', captures quiet, light-filled moments that exist between movement and stillness. The article reflects on her artistic evolution, influences, and the emotional resonance of her observational approach.
BP&O features Pentagram’s brand identity for Tokyo’s Museum of Narratives (MoN Takanawa), designed by partners Luke Powell and Jody Hudson Powell. The identity centers on a spiral motif inspired by the museum’s architecture and inaugural exhibition, symbolizing cyclical storytelling and cultural evolution. The project combines clarity, playfulness, and motion, using Walter Neue type and a bright red, blue, and green palette to express inclusivity and energy.
Creative Boom profiles Orca, a small animation studio founded by Nelly Michenaud and Ed Bulmer, which has relocated from London to Nantes. The move has sparked new creative energy, inspiring a short animation celebrating the city and several new in-house projects. The duo continues to collaborate across the UK and France while developing original animated series and experimental work.
The article spotlights Rochambeau Studio’s packaging design for Côte Citron, a radler beer concept tied to the fictional Rochambeau Club on the French Riviera. The design uses a minimal two-color palette, refined typography, and subtle illustration to evoke a luxurious yet unfussy Riviera lifestyle. The project extends the club’s imaginative world into a tangible beverage experience.
Creative Boom profiles Japanese-born, New York-based illustrator Maki Yamaguchi, whose vivid, spiritually inspired works balance abstraction and realism. The article explores her artistic philosophy, recurring skeleton motif, and award-winning projects such as 'Smoke' and editorial commissions for The Drift and The Writer's Chronicle. It highlights her growing recognition and recent signing with IllustrationX.
Director Glenn Kitson and creative agency Otherway have collaborated on a new Strongbow campaign celebrating British colloquialisms and authentic local voices. The film, soundtracked by The Streets, highlights regional dialects and everyday moments across the UK to reposition Strongbow as a cultural mainstay. The campaign spans TV, digital, and out-of-home posters, emphasizing community and national pride.
The article profiles London-based artist Jana Frost, whose collage and set-building practice explores symbolism, time, and the subconscious. Drawing from her multicultural background and fascination with folklore and cinema, Frost combines analogue and digital techniques to create tactile, dreamlike worlds. Her recent projects include the music video 'Godless Man', a Vogue editorial, and a Canon installation in Uzbekistan.
Montreal-based studio Wedge rebranded New England English muffin company Stone&Skillet, centering the new identity around the skillet that inspired the brand’s name. The redesign introduces a bold color palette, a simplified skillet logo, and expressive photography by Paul Hempstead to strengthen shelf presence and unify the brand system. The result balances warmth, craft, and modernity while standing out in the bakery category.
