
Dinamo created a bespoke version of its Diatype typeface for On, the Swiss sportswear brand. The custom On Diatype captures the brand’s airy, smooth, and geometric aesthetic, aligning with its mission to make running feel effortless. The project included multiple cuts, extended weights, and multilingual support for global use.
Set in ABC Diatype, On Diatype, ABC Arizona
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The article recaps a Nicer Tuesdays talk where Liz Gorny interviewed Johannes Breyer from Dinamo. They discussed the studio’s playful approach to type design, recent projects like Spotify Mix and Pelikan, and Dinamo’s evolution into a professional yet experimental foundry. The conversation highlighted the studio’s philosophy of treating fonts as creative playgrounds.
The Brand Identity interviews German type designer Erkin Karamemet about his six-year journey developing Repro, a sans serif typeface released with Swiss foundry Dinamo. Karamemet discusses the technical and conceptual evolution of Repro, including its unique circle function and hybrid geometric-humanist design. The conversation explores his inspirations from signage and digital systems, as well as his ongoing collaborations with Dinamo and other artists.