Dinamo created a bespoke version of its Diatype typeface for On, the Swiss sportswear brand. The custom On Diatype captures the brand’s airy, smooth, and geometric aesthetic, aligning with its mission to make running feel effortless. The project included multiple cuts, extended weights, and multilingual support for global use.
Set in ABC Diatype, On Diatype, ABC Arizona
The Brand Identity interviews German type designer Erkin Karamemet about his six-year journey developing Repro, a sans serif typeface released with Swiss foundry Dinamo. Karamemet discusses the technical and conceptual evolution of Repro, including its unique circle function and hybrid geometric-humanist design. The conversation explores his inspirations from signage and digital systems, as well as his ongoing collaborations with Dinamo and other artists.