On Design Cases
Designers behind the work
Designers and creative leads credited on On projects in press coverage.
Designers and creative leads credited on On projects in press coverage.
The article details how Tomorrow Bureau and Modem collaborated with Swiss sportswear brand On to create the Movement Labs retail installation in Zurich. The project integrates digital storytelling into physical architecture through a sculptural table with embedded screens and reflective materials, embodying On’s philosophy of technology as texture. The work merges motion design, custom hardware, and minimalist aesthetics to communicate On’s product innovation in an immersive, tactile way.
Illustrator and animator Con McHugh collaborated with performance brand On to create a playful frame-by-frame animated campaign for the Cloudboom Max running shoe. The project combined hand-drawn 2D animation with 3D renders by TwoMuch Studio, resulting in a charming, character-driven spot. The article explores McHugh’s creative process, his approach to imperfection, and his distinctive rhythmic style.
Village Green developed a serene digital platform called On Tennis Club for sportswear brand On, designed to support its tennis sponsorships with Iga Świątek and Ben Shelton. The project uses AI-enhanced ambient visuals derived from filmed training sessions to create a calm, evolving interface that reflects On’s brand values. The result is a refined, athlete-focused digital experience praised by On’s management team.
The article explores the enduring influence of Swiss design principles such as functionality, minimalism, and craftsmanship, focusing on how contemporary designers continue to reinterpret these ideas. It highlights the Zürich-based sportswear brand On and its design team, who embody Swiss design values in their approach to product development. The piece also references other designers and studios like Julie Richoz and Dinamo, connecting Swiss design heritage to modern practice.