James Homer
Developer
Articles & interviews
- "Village Green Designs Serene AI Portal for On's Tennis Stars"
Village Green developed a serene digital platform called On Tennis Club for sportswear brand On, designed to support its tennis sponsorships with Iga Świątek and Ben Shelton. The project uses AI-enhanced ambient visuals derived from filmed training sessions to create a calm, evolving interface that reflects On’s brand values. The result is a refined, athlete-focused digital experience praised by On’s management team.
- Studio Thomas on settling into new spaces, working flexibly and their side project Guest Editions
The Brand Identity interviews Studio Thomas founders Thomas Coombes and Thomas Austin about their evolving practice, new studio spaces in Cornwall and London, and their publishing imprint Guest Editions. They discuss flexible working, balancing creativity with business management, and recent branding projects for clients like Fieldwork and Yoni. The conversation highlights their collaborative approach, small-studio agility, and commitment to sustainable work-life balance.