Type Designer · Designer
As FELLR was inspired by the land on which it is brewed (Australia), there had to be a clear connection to the country.
What the hand-drawn approach allowed us to do was find the balance between masculine and feminine, sophisticated and laidback.
The article details how Tomorrow Bureau and Modem collaborated with Swiss sportswear brand On to create the Movement Labs retail installation in Zurich. The project integrates digital storytelling into physical architecture through a sculptural table with embedded screens and reflective materials, embodying On’s philosophy of technology as texture. The work merges motion design, custom hardware, and minimalist aesthetics to communicate On’s product innovation in an immersive, tactile way.
The Brand Identity interviews Sydney-based designer Jarmaine Stojanovic about his unconventional path into the design industry and the evolution of his practice, SCCO Studio. Stojanovic discusses the studio’s rebrand, the creation of a custom typeface called AusMod, and his philosophy on independence and creative process. The conversation highlights his journey from self-taught beginnings to leading a respected small studio in Australia’s design scene.
This edition of The Edit highlights five projects from around the world, led by Pentagram's inclusive identity for the disability-rights movement #WeThe15. Other featured work includes a photo book about Iran, an IT-consultancy identity, packaging for Mexican sake NAMI, and a publication documenting Bela Rofe's algae-and-human-hair textile installation.
Berlin-based designer Tom Schwaiger created a vibrant and sensory brand identity for Australian hard-seltzer brand FELLR. The project features hand-rendered typography, custom gradients inspired by Australian landscapes, and a bespoke cut of Universal Sans by Family Type. Collaborators included photographers Chris Grundy and Dale Benetto, and 3D artist Marcin Sulewski.