In their own words
Visually, the consumer experience should be as simple and understandable as possible.
In a time of uncertainty, we were optimistic.
We are focusing on exploring new and emerging narratives.
It was important to work on something outside of the usual sprint set by client deadlines and budgets.
We really wanted to emphasise the contrast between the natural and man-made.
Our design background gives us a particular approach to creating CGI.
We wanted to give her logo a tangible and physical quality.
Articles & interviews4
- On treats technology as texture in its Movement Labs retail space
The article details how Tomorrow Bureau and Modem collaborated with Swiss sportswear brand On to create the Movement Labs retail installation in Zurich. The project integrates digital storytelling into physical architecture through a sculptural table with embedded screens and reflective materials, embodying On’s philosophy of technology as texture. The work merges motion design, custom hardware, and minimalist aesthetics to communicate On’s product innovation in an immersive, tactile way.
- James Earls on the decision to close Studio Crême and explore a new direction with ProtoÉditions
The Brand Identity interviews James Earls about closing Studio Crême and launching ProtoÉditions with Jack Featherstone. The new London-based studio focuses on interdisciplinary collaboration, blending technology, nature, and design through both self-initiated and client projects. Earls discusses their motivations, creative philosophy, and early collaborations, including work with AI researcher Vera van der Burg and biotechnology company Amyris.