Dinamo customized its Maxi Round typeface for the Institute of Contemporary Art (ICA) in London, refining key letterforms to balance playfulness with clarity. The bespoke ICA Maxi type family was designed to complement the institution’s progressive identity, paired with Diatype for text applications.
Set in Maxi Round, ICA Maxi, ABC Diatype
Keep exploring
The article recaps a Nicer Tuesdays talk where Liz Gorny interviewed Johannes Breyer from Dinamo. They discussed the studio’s playful approach to type design, recent projects like Spotify Mix and Pelikan, and Dinamo’s evolution into a professional yet experimental foundry. The conversation highlighted the studio’s philosophy of treating fonts as creative playgrounds.
The Brand Identity interviews German type designer Erkin Karamemet about his six-year journey developing Repro, a sans serif typeface released with Swiss foundry Dinamo. Karamemet discusses the technical and conceptual evolution of Repro, including its unique circle function and hybrid geometric-humanist design. The conversation explores his inspirations from signage and digital systems, as well as his ongoing collaborations with Dinamo and other artists.