Adobe Design Cases
Designers behind the work
Designers and creative leads credited on Adobe projects in press coverage.
Designers and creative leads credited on Adobe projects in press coverage.
Adobe and Bloomsbury Football Foundation have launched 'Kick & Create', a series of girls-only football camps in London that combine sports training with creative workshops using Adobe Express. The initiative aims to encourage girls to see football as both a sporting and creative space, supported by a public competition to design kit patterns for the Women's FA Cup Final. The campaign highlights inclusivity, creativity, and accessibility for young girls in sports.
This sponsored feature explores the impact of the 2025 V&A x Adobe Creative Residency on three artists: Michael Akuagwu, Jessica Starns, and Ciara Neufeldt. Each resident used the museum’s resources to expand their creative practice, focusing on themes of identity, accessibility, and community. The article highlights how the residency fostered collaboration and inclusion across disciplines.
Adobe has launched the Adobe Creative Collective, a multidisciplinary group of leading creatives assembled to discuss and advise on major shifts in the creative industry, particularly around technology and AI. The initiative brings together figures like Stefan Sagmeister, Tina Roth Eisenberg, and Scott Belsky to provide insights, events, and reports aimed at supporting the wider creative community. The collective will host summits and contribute to Adobe’s broader outreach programs such as the 99U Conference and Creative Apprenticeship initiatives.
The article explores whether illustration is 'dead' in the age of AI, featuring insights from illustrators and art directors who share both optimism and concern. While some creatives report declining budgets and fewer commissions, others highlight renewed appreciation for human-made, conceptual, and storytelling-driven work. The consensus is that illustration is evolving, not dying, as artists adapt to AI and shifting client expectations.
The article covers Adobe MAX LA 2025, a three-day event in Los Angeles showcasing Adobe’s latest AI-powered features across Firefly, Creative Cloud, and Adobe Express. It highlights new conversational agents, improved generative tools, and infrastructure updates like GenStudio and Firefly Foundry, emphasizing Adobe’s focus on AI as a creative assistant rather than a replacement. The piece positions Adobe’s updates as practical advancements aimed at freeing up creative time for designers and studios.
The article reports on Adobe's major announcements at Max 2025, where the company revealed plans to embed AI across all Creative Cloud applications. Adobe is opening its ecosystem to third-party AI models from Google, OpenAI, and others, while introducing new tools like a web-based video editor, AI music and voice generation, and conversational assistants. The move signals Adobe's strategy to keep creatives within its platform while embracing the broader AI landscape.
The article announces Adobe MAX LA 2025, a three-day creative conference returning to Los Angeles with global livestreams. It highlights new AI-driven updates to Adobe’s Creative Cloud tools, including Firefly Boards, and introduces the Creator Track for online content creators. The event features talks and workshops from industry figures like Gemma O’Brien, Meg Lewis, and James Gunn, focusing on creativity, adaptability, and collaboration in the age of AI.
The Brand Identity interviews designer Ricci Williams, former art director for Rankin, about launching Studio Noteform — a modular template system offering flexible, narrative-driven design tools. Williams discusses his experience across fashion, film, and editorial design, and how his new venture bridges structure and creativity through adaptable frameworks built in Figma and Notion.
