Design Director · Designer
The Brand Identity interviews OpenAI Design Directors Shannon Jager and Cary Hudson following their talk at POV Budapest 2025. They discuss OpenAI’s recent rebrand, created in collaboration with Dinamo and Studio Dumbar, and explore how human craft remains vital in an age of AI-generated design. The conversation highlights the balance between technology and human creativity in shaping approachable, emotionally resonant design systems.
The article is part of The Brand Identity’s 'The Edit' series, highlighting five recent design projects from around the world. Featured works include PORTO ROCHA’s rebrand for Brazilian sports brand Olympikus, DutchScot’s publication for Centre Point, Kira Koroknai’s wine label for Glug Wine Club, Studio Brutus’ identity for DAYWATCH, and a cultural branding project by Susanna Foppoli and Carolina Magro for Royal District. Each project showcases distinctive visual strategies, from modular systems to hand-drawn illustrations.