Kfc Design Cases
Designers behind the work
Designers and creative leads credited on Kfc projects in press coverage.
Designers and creative leads credited on Kfc projects in press coverage.
Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.
BP&O features Porto Rocha’s bold and conceptually rich brand identity for LA-based post-production studio Church. The identity draws on cathedral architecture and shifting perspectives to reflect the art of film editing, with a dynamic logo, motion system, and disciplined typography. The project showcases Porto Rocha’s ability to merge technical precision with emotional resonance in a visually distinctive way.
Creative Boom reports on the return of KFC's 'Believe' campaign, created by Mother London and directed by Vedran Rupic. The new ad immerses viewers in a surreal, mythological world centered around KFC’s gravy devotion, blending humor, spectacle, and brand symbolism. The campaign extends beyond film into OOH, in-store, and PR activations, reinforcing KFC’s cult-like brand identity.
Written by Chuck Studios' business lead Robert Volten, this Creative Boom insight piece reviews which brands best leveraged their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg’s while critiquing KFC, Twix, and Tropicana for neglecting their strongest visual or conceptual assets. Volten concludes with advice for brand leaders to embrace and protect their unique brand identifiers in 2025.
Written by Robert Volten of Chuck Studios, this Creative Boom feature reviews how major brands used their distinctive brand assets in 2024. It praises campaigns from KitKat, Magnum, Cheetos, Tesco, and Kellogg's for leveraging iconic elements, while critiquing KFC, Twix, and Tropicana for neglecting theirs. Volten concludes with advice for brand leaders to embrace and protect their distinctive assets in 2025.
