In their own words
Our role was to help it evolve for the next chapter, in a way that only KFC could. Where to start? By building a world and experience that consumers could step into. We call it the Bucketverse.
I think there’s no better way to understand letters and typography than drawing and painting them day in, day out.
Increasingly in the creative industries, people think they can achieve everything using AI, for me it makes the things we do by hand and the relationships we forge in real life even more powerful.
That’s why my covers for Hoxton Mini Press are completely hand drawn with brushes and ink, because I want to show it can still be done, even commercially.
Articles & interviews2
- KFC Rebrand Expands Bucket Icon Into a Full Brand World
KFC has unveiled a global rebrand with creative agency JKR, expanding its iconic bucket into a full brand world dubbed the 'Bucketverse'. The overhaul includes a new 3D logo, custom typefaces, refreshed Colonel illustration, updated packaging, interiors, and digital experiences. Collaborations with illustrators and photographers worldwide bring a lively, experience-led identity that reimagines the fast-food giant for a new era.
- How sign painting underpins Sean Thomas’ approach to bespoke branding projects
The article profiles Milan-based designer Sean Thomas, whose background in sign painting shapes his approach to bespoke branding projects. Known for his hand-painted work for London food spots and publishers, Thomas champions analogue craft in an increasingly digital and AI-driven design world. The piece highlights his belief in the enduring value of handmade typography and traditional techniques.