In their own words
Nothing hits like KFC, and that sentiment doesn’t stop at the chicken. It carries through every inch of the new experience from ordering on the app, stepping into a restaurant, all the way to that finger lickin’ moment and beyond.
Nothing hits like KFC, and that sentiment doesn't stop at the chicken.
Articles & interviews2
- KFC Rebrand Expands Bucket Icon Into a Full Brand World
KFC has unveiled a global rebrand with creative agency JKR, expanding its iconic bucket into a full brand world dubbed the 'Bucketverse'. The overhaul includes a new 3D logo, custom typefaces, refreshed Colonel illustration, updated packaging, interiors, and digital experiences. Collaborations with illustrators and photographers worldwide bring a lively, experience-led identity that reimagines the fast-food giant for a new era.
- Student Period Project Wins Top Two D&AD New Blood Awards
Jones Knowles Ritchie has unveiled a global rebrand for KFC, centering its entire identity around the iconic bucket in what it calls the 'Bucketverse'. The project introduces a 3D logo, custom typefaces, refreshed Colonel illustration, and a unified design system spanning packaging, environments, and digital touchpoints. The rebrand aims to evolve KFC from a quick-service restaurant to a 'quick experience restaurant' while maintaining its heritage and recognisable assets.