Illustrator · Designer
Generally, what I’m known for is working with heritage brands in a way that feels contemporary.
A big part of what I do within my work is tidying things up so they can feel as perfect to my mind as possible.
The Dieline’s June 2026 roundup highlights notable packaging and branding stories, including Pirate’s Booty’s redesign, Moozy’s canned milk, and Coca-Cola’s World Cup collectible cans. The article also mentions collaborations like Fortnum & Mason’s biscuit tin with Design Bridge and broader discussions on AI’s role in design. It serves as a snapshot of the month’s most talked-about creative projects and industry trends.
The Dieline interviews lettering and logo specialist Tobias Hall about his approach to modernizing legacy brands through refined typography and packaging design. Hall discusses his process of balancing heritage with contemporary appeal, emphasizing craftsmanship and precision in his work. The feature highlights his role as a go-to designer for heritage brand refreshes.
KFC has unveiled a global rebrand with creative agency JKR, expanding its iconic bucket into a full brand world dubbed the 'Bucketverse'. The overhaul includes a new 3D logo, custom typefaces, refreshed Colonel illustration, updated packaging, interiors, and digital experiences. Collaborations with illustrators and photographers worldwide bring a lively, experience-led identity that reimagines the fast-food giant for a new era.
Jones Knowles Ritchie has unveiled a global rebrand for KFC, centering its entire identity around the iconic bucket in what it calls the 'Bucketverse'. The project introduces a 3D logo, custom typefaces, refreshed Colonel illustration, and a unified design system spanning packaging, environments, and digital touchpoints. The rebrand aims to evolve KFC from a quick-service restaurant to a 'quick experience restaurant' while maintaining its heritage and recognisable assets.
Manchester-based studio LOVE has created a new global identity for Sol, the Mexican lager, reconnecting the brand with its heritage while appealing to a younger audience. The rebrand features refreshed packaging, a redrawn sun icon, and a new teal accent colour to evoke optimism and authenticity. Illustrator Tobias Hall contributed bespoke lettering and illustrations that modernise Sol’s historic visual elements.
PRINT Magazine covers JKR’s global refresh for KFC, which centers the brand’s iconic bucket as the creative foundation for a unified visual identity. The redesign strengthens existing brand elements, introduces bold typography, and extends across packaging, digital, and restaurant experiences. The project reflects KFC’s push toward immersive, experience-driven dining environments.