Mike Smith
Creative Director · Founder · Co-founder
Studios:Smith & Diction
Quotes
“We had to pick all the typefaces before we knew what the full brand was going to be.”
“Any second that people might need to turn your label to read the name is a dangerous game to play.”
“Almost every single person said, 'Woooow, this is so stunning'.”
“Seb's experimental stuff is still incredibly solid. He can break all the rules, because he knows which rules are important and which ones are just tradition.”
“There are so few business mistakes that will literally kill you – you just pick yourself up and say, 'Well, I'll never do that again', and then you move on.”
“We started this business because we wanted to design stuff that makes people feel things.”
“Philly is full of really good people – some of them rough around the edges but all together really solid.”
“They wanted the AI assistant’s brand to feel like “a Scandinavian subway system,””
“Make the one that makes your heart sing.”
“Philly is great. It’s so honest and raw.”