Jo Cutri Studio

Cases

• Beyond Distilling
• Brand Identity For Beyond Distilling
• Australia, Busselton, Distillery, Gin, River, Wine

• Cla
• Brand Refresh And Stationery Design For Cla
• Icon, Illustration, Leadership, Product, Skill, Stationery

• Clara
• Packaging Design For Clara Organic Yerba Mate
• Blend, Caffeine, Coffee, Drink, Energy, Tea

• Darl Bar
• Branding And Packaging For Darl Bar
• Almond, Chickpea, Chocolate, Packaging, Snack, Turmeric

• Denada
• Branding And Packaging For Denada Ice Cream
• Additive, Ingredient, Minimalism, Packaging, Simplicity, Sophistication

News & interviews

• The Body Mist Bottle So Good You Will Leave It Out Just to Look at It

  · May 4, 2026

  The article spotlights Jo Cutri Studio’s packaging design for Sundae’s new line of body mists. The jellybean-shaped bottles evoke Y2K nostalgia with candy-colored hues and a seamless monochromatic finish that elevates the product’s perceived value. The design reimagines the body mist category with a playful yet premium aesthetic.

  Jo Cutri StudioSundaepackaging
• Perfect Isn't Always Persuasive

  BP&O · Jan 14, 2026

  Lisa Cain’s BP&O article explores how imperfection and hand-drawn illustration in packaging design can create authenticity and trust. Using Jo Cutri Studio’s work for Faithful To Nature as an example, it argues that looseness balanced with structure makes brands feel more human and persuasive. The piece contrasts this approach with overly polished, corporate packaging styles.

  Jo Cutri StudioStudio BlackburnBase DesignFaithful To NatureInnocentpackaging
• The Edit: five projects including Jo Cutri Studio’s incandescent gin bottles for Beyond Distilling

  The Brand Identity · Nov 22, 2023

Clients