Jo Cutri Studio developed a minimal and sophisticated brand identity and packaging for Denada, a natural ice cream brand. The design reflects the product’s philosophy of simplicity and purity, using stripped-back visuals that emphasize transparency and quality.
Denada sought to evolve its image from a strict no-sugar brand to one that embraces low-sugar indulgence. The studio developed a refreshed identity and design system that balances health-conscious values with playful decadence across Denada’s colorful range of ice cream flavors.