Lisa Cain
Author
6 articles · Jan 2026 — Apr 2026
Quotes
“Most packaging looks like someone tried to squeeze a TED Talk onto a postage stamp.”
“Once a brand commits to one idea, space stops being decoration and starts acting as strategy.”
Articles & interviews
- Illustrated Instincts
BP&O · Apr 8, 2026
Written by Lisa Cain for BP&O, the article explores the growing use of stylised illustration in pet food packaging, highlighting how it connects emotionally with consumers and differentiates brands in a crowded market. It cites Finn’s collaboration with Gander and Daniel Brokstad as a successful example of using bold, geometric illustration and bright colours to create distinctive, premium packaging.
- Roll with it
BP&O · Mar 11, 2026
BP&O’s article ‘Roll with it’ by Lisa Cain explores Rollr, a new sustainable deodorant brand that reimagines the refill model through desirable design. The product features a sculpted glass bottle and paper sachet refill system, reducing waste while maintaining a premium aesthetic. The piece highlights how Rollr positions sustainability as aspirational rather than sacrificial.
Rollrpackaging - Space Craft
BP&O · Feb 18, 2026
Written by Lisa Cain for BP&O, the article 'Space Craft' explores the strategic use of space and balance in packaging design. Using the refillable natural deodorant brand NUE by Ezgi Sarıcam as an example, it highlights how restraint, clear hierarchy, and material awareness create clarity and impact on shelf. The piece argues that space is not decorative but a core part of brand communication.
NUEpackaging - Type Goes Rogue
BP&O · Jan 28, 2026
Lisa Cain’s BP&O article 'Type Goes Rogue' explores the rise of experimental typography, highlighting how designers push readability and form to create emotional impact. The piece spotlights Marta Veludo Studio’s packaging for non-alcoholic drink brand Unbelievable as a standout example of playful, expressive type that enhances brand personality.
Marta Veludo StudioUnbelievablebranding - Green's The New Gold
BP&O · Jan 21, 2026
Written by Lisa Cain for BP&O, the article explores how luxury beauty brands are rethinking packaging in light of sustainability demands. It highlights Hunter Lab’s collaboration with Montague Brand Agency, which used biodegradable materials like sugarcane bagasse and wheat straw to create packaging that maintains a sense of luxury without excess. The piece argues that sustainability has become a new measure of quality in the luxury sector.
Montague Brand AgencyHunter Labpackaging - Perfect Isn't Always Persuasive
BP&O · Jan 14, 2026
Lisa Cain’s BP&O article explores how imperfection and hand-drawn illustration in packaging design can create authenticity and trust. Using Jo Cutri Studio’s work for Faithful To Nature as an example, it argues that looseness balanced with structure makes brands feel more human and persuasive. The piece contrasts this approach with overly polished, corporate packaging styles.