The Brand Identity’s 'The Edit' roundup highlights five recent design projects, including Jo Cutri Studio’s luminous gin packaging for Beyond Distilling, Ed Dickinson’s refined identity for Folio, Human After All’s climate-conscious branding for BX, Koto’s community-driven identity for Kikin, and Smith & Diction’s minimalist design for AI platform Perplexity. Each project demonstrates a balance between clarity, sustainability, and creativity across industries from alcohol to technology.
