Cmo
They totally understand youth audiences.
The Believe campaign is designed to entertain. It provides a break from the often chaotic or dull real world.
Creative Boom’s December 2025 ‘Booms & Shakes’ roundup highlights major agency appointments, leadership changes, and new creative ventures shaping the industry. Key stories include KFC UK hiring Here Be Dragons, Premier Inn appointing Born Social, and leadership moves at Koto, OLIVER UK, and Grey London. The issue also spotlights new tools like Typeflow by Algo and Cavalry, and community-driven initiatives such as Practice’s Shared Practice space.
Creative Boom reports on the return of KFC's 'Believe' campaign, created by Mother London and directed by Vedran Rupic. The new ad immerses viewers in a surreal, mythological world centered around KFC’s gravy devotion, blending humor, spectacle, and brand symbolism. The campaign extends beyond film into OOH, in-store, and PR activations, reinforcing KFC’s cult-like brand identity.