Sons & Daughters ID is a New York–based design studio led by founders Alex Center and Michelle Cortese. The studio specializes in crafting distinctive brand identities, packaging systems, and creative direction for companies shaping modern culture. Known for blending strategic insight with expressive design, Sons & Daughters ID has collaborated with clients including Coca-Cola, Kin Euphorics, and Once Upon a Farm. The studio’s work has been recognized by D&AD and the One Show, reflecting its commitment to clarity, emotion, and cultural relevance across every touchpoint.
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