Sons & Daughters ID created an identity for Artery, a Vilnius business centre designed by Daniel Libeskind. A generative tool distorts the logo within controlled limits, with its changing intensity reflecting the rhythm of city life throughout the day.
Vilnius-based collective Sons & Daughters ID created a generative visual identity for Artery, a new Vilnius business centre designed by architect Daniel Libeskind. The system uses adaptable, data-reactive letterforms, abstract 3D renderings and a vibrant red signature colour to express the rhythm of city life, supported by Roc Grotesk and Gilroy typography.