The logo is well-recognised, so we began by exploring it in different ways – deconstructing it, imagining how it might behave in 3D.
Given the scale of the museum’s activities, we needed a system that would work for everyone – from external agencies to internal staff creating quick visuals for social media or events.
For the wordmark, we used FF Mark.
As Inion is working with renewable energy, we wanted to use colours that could be found in nature.
The blueprint-like style felt like the right way to go.
Sons & Daughters ID developed a new adaptive identity system for the Mo Museum of Modern Art in Vilnius, Lithuania. The rebrand draws inspiration from the museum’s angular architecture and logo, creating a modular, generative design system that supports both internal and external creators. The project includes comprehensive brand guidelines and tools to ensure consistency across print, digital, and motion applications.
Sons & Daughters ID developed a charming new identity for Belgian investment fund Junction, emphasizing approachability and curiosity through illustration and vibrant colour. The design pairs Recoleta and Tomato Grotesk typefaces and draws inspiration from Tintin comics to reflect the fund’s collaborative and inquisitive spirit.
Lithuanian studio Sons & Daughters ID created a binary coding-inspired brand identity for photovoltaic software company Inion. The identity uses FF Mark and Gerstner Programm typefaces, a nature-derived colour palette, and 3D blueprint-style illustrations to reflect the brand’s technological and renewable energy focus. The project emphasizes systematic design and flexibility across digital and physical applications.