In their own words
It actively challenges public perceptions and reshapes the idea of what an art museum can be.
So we worked closely with the Mo team to create a detailed set of brand guidelines, focusing on what the team needs in day-to-day practice.
Articles & interviews
- Sons & Daughters ID Revamps Mo Museum's Brand with Angular Design
Sons & Daughters ID developed a new adaptive identity system for the Mo Museum of Modern Art in Vilnius, Lithuania. The rebrand draws inspiration from the museum’s angular architecture and logo, creating a modular, generative design system that supports both internal and external creators. The project includes comprehensive brand guidelines and tools to ensure consistency across print, digital, and motion applications.
- Sons & Daughters ID provide a charming identity for investment fund Junction with a Belgian twist
Sons & Daughters ID developed a charming new identity for Belgian investment fund Junction, emphasizing approachability and curiosity through illustration and vibrant colour. The design pairs Recoleta and Tomato Grotesk typefaces and draws inspiration from Tintin comics to reflect the fund’s collaborative and inquisitive spirit.