Taxi

Creative Boom · Mar 26, 2026

Creative Boom reports on Taxi Studio’s comprehensive rebrand for Warburtons, celebrating the bakery’s 150th anniversary. The Bristol-based studio introduced a cohesive packaging system centered on the brand’s signature 'Baked Orange' color, a refined wordmark, and a bespoke type family by Studio DRAMA. The redesign emphasizes warmth, heritage, and visibility across Warburtons’ extensive product range.

Creative Boom · Jun 11, 2025

Taxi Studio has created a new brand identity for insurtech platform Yoloh, built around the concept of 'Insurance Dejumbled'. The rebrand introduces a playful ambigram logo, a friendly animated assistant named Andi, and a warm, witty tone of voice developed with writer Nick Carson. The new identity has helped Yoloh secure major investments and stand out in the traditionally dull insurance sector.

Creative Boom · Apr 8, 2025

Creative Boom profiles Taxi Studio, a Bristol-based branding agency founded in 2002 by Alex Bane, Ryan Wills, and Spencer Buck. The article explores the studio’s growth from a regional start-up to a globally recognized agency, its culture of independence, and its philosophy of strategic design thinking. With projects for brands like Minute Maid and Tim Hortons, Taxi Studio demonstrates that world-class creativity can thrive outside London.

Creative Boom · Dec 3, 2024

Taxi Studio created a new brand identity for Carlsberg Elephant to strengthen its premium positioning in India's fast-growing beer market. The redesign focuses on visibility in dimly lit retail environments and features a bold, gold elephant illustration that enhances shelf impact. The project involved close collaboration with Carlsberg India and local insights to ensure cultural relevance and consumer resonance.

· Nov 19, 2021

The article highlights Tim Hortons’ 2021 holiday packaging designed by Taxi Studio. The festive coffee cups feature winter illustrations and striped patterns intended to evoke warmth and happiness during the holiday season. The piece briefly celebrates the brand’s annual tradition of releasing cheerful seasonal packaging.