Bulk
Design work for Bulk, collected from the studios behind it.
- Design case
- 1
- Studio
- 1
- Latest work added
- Oct 2024
- Brand Identity 1
Design cases by studio
Robot Food (1)
- Brand Identity and Packaging Redesign for Bulk
- Robot Food reimagined Bulk’s brand identity to broaden its appeal beyond hardcore gym enthusiasts and make it more inclusive for all fitness levels. The new lowercase wordmark, custom Bulk Sans typeface, and minimalist packaging reposition the brand as an aspirational lifestyle choice rather than a commodity. The result is a confident yet approachable identity that celebrates personal fitness journeys.
Designers behind the work
Designers and creative leads credited on Bulk projects in press coverage.