Robot Food

Creative Boom · Jul 28, 2025

Creative Boom’s feature explores how IllustrationX evolved from a London-based agency into a truly global illustration powerhouse with agents across four continents. Managing director Harry Lyon-Smith and North America director Stacey Endress discuss the agency’s structure, localised approach, and commitment to artist quality. The article highlights how authenticity and international collaboration give IllustrationX a competitive edge in the age of AI-driven creativity.

Creative Boom · May 1, 2025

Creative Boom reports that the Northern Design Festival will return to Lancaster in May 2025 with a programme focused on transparency in creative practice. The event will feature talks, panels, and workshops from studios such as Hondo Studio, Studio Up North, BBC Creative, and The Chase. Co-founders Antonia Arbova and Niamh Cartwright emphasize openness, inclusivity, and honest storytelling as the festival’s guiding themes.

BP&O · Apr 8, 2025

BP&O features Robot Food’s rebrand of kombucha brand Hip Pop, which replaces a cluttered, illustration-heavy identity with bold, high-contrast graphics and kinetic illustrations. The new packaging emphasizes flavour, natural ingredients, and shelf impact through screen-printed cans, aligning with the maximalist trend in the beverage category.

Creative Boom · Mar 31, 2025

Leeds-based studio Robot Food has rebranded Manchester soft drinks brand Hip Pop with a bold, flavour-led identity that rejects wellness clichés in favour of honesty and attitude. The new look features black-dominant packaging, vibrant fruit illustrations, and a confident tone of voice rooted in Northern charm. The rebrand aims to position Hip Pop as a mainstream category leader while staying true to its authentic roots.

Creative Boom · Feb 27, 2025

Robot Food has refreshed Carlsberg’s craft beer brand Jacobsen, updating its visual and verbal identity to make it more accessible and relevant while preserving its heritage. The redesign includes bolder packaging, a refreshed illustration of founder J.C. Jacobsen, and clearer pack hierarchy to improve shelf visibility. The refresh also introduces food pairings and flexible systems for seasonal brews, positioning Jacobsen as a beer for everyday occasions.

Creative Boom · Oct 28, 2024

Creative Boom’s 'Hotlist 2025' compiles the top graphic design books as voted by designers, highlighting essential titles that shape design thinking and practice. The article, written by Tom May, features classics like 'Grid Systems in Graphic Design', 'Thinking with Type', and 'Identity Designed', offering a mix of foundational and contemporary insights. It also acknowledges books addressing diversity and critical perspectives in design.

BP&O · May 16, 2023

BP&O features Robot Food’s branding and packaging design for California-based Goldmine Gummies, a cannabis-infused gummy range. The Leeds studio created a playful yet premium identity using vibrant illustrations, embossed tins, and nostalgic cues to stand out in a crowded market. Collaborating with Hungry Sandwich Club on the website, the project merges fun, clarity, and collectibility in a distinctive cannabis brand launch.

BP&O · Mar 8, 2017

BP&O features Robot Food’s packaging design for Electric Ink, a tattoo care range that bridges counter-cultural tattoo aesthetics with mainstream skincare appeal. The design uses black-and-white illustrations by Tom Gilmour and a clean typographic system featuring Cervo and Helvetica Neue to balance artistry with clinical credibility.