Robot Food
Robot Food is a Leeds-based branding agency working globally at the intersection of creativity and commercial success. Founded by Simon Forster, the studio’s multidisciplinary team—including Jess Cook, Ben Brears, and Martin Widdowfield—partners with ambitious brands to define positioning, identity, and communication strategies that cut through the noise. Their expertise spans brand creation, campaigns, and production, helping both challenger and heritage brands stay relevant. Notable collaborations include Hip Pop, Hall & Woodhouse, and Clean Cult. Robot Food’s pragmatic, results-driven approach has earned it a reputation as a trusted creative partner for brands worldwide.
https://www.robot-food.com/
Leeds, United Kingdom
49 Cases
Known for:robot foodpackaging designbrandingillustrationrebrandbrand identity
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News & interviews
- Robot Food Gives The Protein Ball Co. a Bold Rebrand
Creative Boom · Oct 7, 2025
Creative agency Robot Food has rebranded The Protein Ball Co. with a bold new identity built around the idea 'Ballsy by Nature'. The rebrand replaces soft wellness cues with a raw, expressive aesthetic and confident tone of voice, positioning the brand as a fearless challenger in the protein snack market. The new look has already helped the company secure major retail listings and expand internationally.
- Robot Food Redesigns Co-op's Premium Drinks with Crafted Stories
Creative Boom · Sep 9, 2025
Leeds-based studio Robot Food has rebranded Co-op’s Irresistible spirits and cider range, giving it a premium, story-led identity. The new packaging features bespoke designs, copper accents, and tactile finishes that elevate the own-brand line to compete with established premium labels. The project emphasizes craft, provenance, and storytelling across each product in the range.
- IllustrationX Achieves Global Reach, Expands Across Four Continents
Creative Boom · Jul 28, 2025
Creative Boom’s feature explores how IllustrationX evolved from a London-based agency into a truly global illustration powerhouse with agents across four continents. Managing director Harry Lyon-Smith and North America director Stacey Endress discuss the agency’s structure, localised approach, and commitment to artist quality. The article highlights how authenticity and international collaboration give IllustrationX a competitive edge in the age of AI-driven creativity.
- "Northern Design Festival Unveils 2025 Speakers and Theme"
Creative Boom · May 1, 2025
Creative Boom reports that the Northern Design Festival will return to Lancaster in May 2025 with a programme focused on transparency in creative practice. The event will feature talks, panels, and workshops from studios such as Hondo Studio, Studio Up North, BBC Creative, and The Chase. Co-founders Antonia Arbova and Niamh Cartwright emphasize openness, inclusivity, and honest storytelling as the festival’s guiding themes.
Hondo StudioStudio Up NorthM1 Studiosevent
- New Branding & Packaging for Hip Pop by Robot Food
BP&O · Apr 8, 2025
BP&O features Robot Food’s rebrand of kombucha brand Hip Pop, which replaces a cluttered, illustration-heavy identity with bold, high-contrast graphics and kinetic illustrations. The new packaging emphasizes flavour, natural ingredients, and shelf impact through screen-printed cans, aligning with the maximalist trend in the beverage category.
- Robot Food Revamps Hip Pop with Bold Rebrand
Creative Boom · Mar 31, 2025
Leeds-based studio Robot Food has rebranded Manchester soft drinks brand Hip Pop with a bold, flavour-led identity that rejects wellness clichés in favour of honesty and attitude. The new look features black-dominant packaging, vibrant fruit illustrations, and a confident tone of voice rooted in Northern charm. The rebrand aims to position Hip Pop as a mainstream category leader while staying true to its authentic roots.
- Robot Food Updates Carlsberg's Jacobsen for Modern Market
Creative Boom · Feb 27, 2025
Robot Food has refreshed Carlsberg’s craft beer brand Jacobsen, updating its visual and verbal identity to make it more accessible and relevant while preserving its heritage. The redesign includes bolder packaging, a refreshed illustration of founder J.C. Jacobsen, and clearer pack hierarchy to improve shelf visibility. The refresh also introduces food pairings and flexible systems for seasonal brews, positioning Jacobsen as a beer for everyday occasions.
- Hotlist 2025: Designers' Top Graphic Design Books Revealed
Creative Boom · Oct 28, 2024
Creative Boom’s 'Hotlist 2025' compiles the top graphic design books as voted by designers, highlighting essential titles that shape design thinking and practice. The article, written by Tom May, features classics like 'Grid Systems in Graphic Design', 'Thinking with Type', and 'Identity Designed', offering a mix of foundational and contemporary insights. It also acknowledges books addressing diversity and critical perspectives in design.
- New Branding for Goldmine Gummies by Robot Food
BP&O · May 16, 2023
BP&O features Robot Food’s branding and packaging design for California-based Goldmine Gummies, a cannabis-infused gummy range. The Leeds studio created a playful yet premium identity using vibrant illustrations, embossed tins, and nostalgic cues to stand out in a crowded market. Collaborating with Hungry Sandwich Club on the website, the project merges fun, clarity, and collectibility in a distinctive cannabis brand launch.
- New Packaging Design for Electric Ink by Robot Food
BP&O · Mar 8, 2017
BP&O features Robot Food’s packaging design for Electric Ink, a tattoo care range that bridges counter-cultural tattoo aesthetics with mainstream skincare appeal. The design uses black-and-white illustrations by Tom Gilmour and a clean typographic system featuring Cervo and Helvetica Neue to balance artistry with clinical credibility.
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