Jacobsen Design Cases
1 case across 1 studio
News & interviews
- Robot Food Updates Carlsberg's Jacobsen for Modern Market
Creative Boom · Feb 27, 2025
Robot Food has refreshed Carlsberg’s craft beer brand Jacobsen, updating its visual and verbal identity to make it more accessible and relevant while preserving its heritage. The redesign includes bolder packaging, a refreshed illustration of founder J.C. Jacobsen, and clearer pack hierarchy to improve shelf visibility. The refresh also introduces food pairings and flexible systems for seasonal brews, positioning Jacobsen as a beer for everyday occasions.