Creative Boom reports that designer and former Franklyn co-founder Michael Freimuth has launched a new studio called Rudy. The Brooklyn-based practice emphasizes a smaller, more experimental and sustainable approach to branding and cultural work. Freimuth reflects on lessons from 15 years at Franklyn and how personal values and family life shape Rudy’s ethos.
The Brand Identity interviews freelance designer and art director Fabrizio Morra about his whimsical, surreal approach to design and his evolution from illustrator to brand designer. Morra discusses his collaborations with studios like Snask, &Walsh, and Koto, as well as his Egg Doodle project for Brooklyn Brewery. He reflects on maintaining creativity, embracing playfulness, and seeking more tangible, hands-on projects in 2025.
