Pooch & Mutt Rebrand Taps Empathy in Peak Pet Culture · Apr 3, 2026
PRINT Magazine’s feature by Deb Aldrich spotlights Robot Food’s rebrand of UK pet food company Pooch & Mutt. The new identity embraces empathy and flexibility, reflecting the modern pet culture where dogs are treated as family. With a navy-and-cream palette, soft serif typography, and hand-drawn illustrations, the rebrand balances premium cues with warmth and approachability.
