BP&O features Robot Food’s rebrand of kombucha brand Hip Pop, which replaces a cluttered, illustration-heavy identity with bold, high-contrast graphics and kinetic illustrations. The new packaging emphasizes flavour, natural ingredients, and shelf impact through screen-printed cans, aligning with the maximalist trend in the beverage category.
Leeds-based studio Robot Food has rebranded Manchester soft drinks brand Hip Pop with a bold, flavour-led identity that rejects wellness clichés in favour of honesty and attitude. The new look features black-dominant packaging, vibrant fruit illustrations, and a confident tone of voice rooted in Northern charm. The rebrand aims to position Hip Pop as a mainstream category leader while staying true to its authentic roots.
