Creative Director · Founder
Creative Boom’s profile of design director Paul O’Brien traces his journey from struggling with imposter syndrome at a mismatched job to rediscovering confidence through freelance work and award-winning projects. After success with Taxi Studio’s Byron Burgers campaign and leadership roles at Elmwood, O’Brien now embraces freelance life with renewed purpose. The article explores how environment, not ability, often shapes creative confidence.
Creative Boom profiles Taxi Studio, a Bristol-based branding agency founded in 2002 by Alex Bane, Ryan Wills, and Spencer Buck. The article explores the studio’s growth from a regional start-up to a globally recognized agency, its culture of independence, and its philosophy of strategic design thinking. With projects for brands like Minute Maid and Tim Hortons, Taxi Studio demonstrates that world-class creativity can thrive outside London.