D&AD

Creative Boom · Sep 17, 2025

D&AD has introduced a new handcrafted Pencil award, designed by Grey Brazil, to honour sponsors of its Shift programme for self-taught creatives. The rough, hand-carved design symbolises individuality and imperfection, reflecting the unconventional journeys of participants. The first awards were presented in São Paulo to Uber, Natura, and Surf, recognising their active support of emerging talent.

Creative Boom · Jun 11, 2025

Jones Knowles Ritchie (JKR) has created a new identity and campaign for D&AD under the theme 'Drawn to Create'. The rebrand celebrates creativity as a magnetic force, featuring a custom typeface called Pencil Gothic developed with Studio DRAMA. The identity was brought to life at the D&AD Festival in London through immersive installations, motion design, and interactive experiences.

The Brand Identity · Sep 4, 2020

Sydney and Melbourne-based studio MAUD created the brand identity for Rare with Google, a platform promoting diversity and inclusion in the creative and tech industries. The identity subverts Google’s corporate branding with a punk-inspired aesthetic, using modified typefaces, inclusive iconography, and gritty imagery. The result balances corporate clarity with expressive activism.

The Brand Identity · Oct 24, 2017 · Interview

The Brand Identity interviews London-based studio The Beautiful Meme about their philosophy, evolution, and current projects. Founded by Tom Sharp and Ben Haworth, with Ross Fordham joining as Creative Director, the studio focuses on creating brand identities, campaigns, and cultural design work. They discuss their approach to experimentation, personal projects, and inspirations beyond graphic design.