In their own words
From day one, this felt like a true collaboration. Together we set out to build a contemporary British grotesque that respected BBH’s heritage while giving it room to push forward.
Pencil Gothic gives the Pencil its voice.
Articles & interviews
- BBH’s rebrand, typeface and “zag” glyphs convey its ethos through design
BBH has unveiled its first rebrand in 44 years, collaborating with Studio Drama to create a new visual identity centered around bespoke typefaces and 'zag' glyphs that reflect the agency’s ethos. The project includes motion design, 3D assets, and open-source typography that embody BBH’s heritage and forward-thinking spirit. The rebrand celebrates the agency’s founders while inviting others to 'zag' alongside them.
- JKR and D&AD Unveil New Identity Celebrating Creative Motion
Jones Knowles Ritchie (JKR) has created a new identity and campaign for D&AD under the theme 'Drawn to Create'. The rebrand celebrates creativity as a magnetic force, featuring a custom typeface called Pencil Gothic developed with Studio DRAMA. The identity was brought to life at the D&AD Festival in London through immersive installations, motion design, and interactive experiences.