Felipe Serradourada Guimarães
Creative Director, Executive Creative Director
In their own words
This wasn’t an exercise in making things look pretty, it was about channelling the agency’s values with charm and teeth.
Articles & interviews2
- BBH’s rebrand, typeface and “zag” glyphs convey its ethos through design
BBH has unveiled its first rebrand in 44 years, collaborating with Studio Drama to create a new visual identity centered around bespoke typefaces and 'zag' glyphs that reflect the agency’s ethos. The project includes motion design, 3D assets, and open-source typography that embody BBH’s heritage and forward-thinking spirit. The rebrand celebrates the agency’s founders while inviting others to 'zag' alongside them.
- "D&AD New Blood 2025 Highlights Emerging Creative Talents"
Creative Boom reports on the 2025 D&AD New Blood Awards, celebrating emerging creatives tackling global and social issues through innovative design. Projects like Consent Soap and Up to Our Necks demonstrate how young designers are using creativity for education, activism, and awareness. The event highlighted the next generation’s ability to merge design, technology, and empathy across disciplines.