V&A Design Cases
Designers behind the work
Designers and creative leads credited on V&A projects in press coverage.
Designers and creative leads credited on V&A projects in press coverage.
The article, written in partnership with Frontify, explores how legacy and modern brands maintain cultural relevance through consistent branding. Featuring examples from Burberry, the V&A, John Lewis, Specsavers, and Hinge, it argues that consistency fosters trust and innovation rather than creative stagnation. The piece highlights how these brands balance heritage with reinvention to stay resonant in a fast-changing media landscape.
The article profiles Spreeeng, a transnational graphic design cooperative operating across New York, Paris, London, and Stuttgart. It explores their horizontal, non-hierarchical model and collaborative approach to editorial, exhibition, and identity design for cultural clients like the V&A and The Design Museum. The piece highlights their emphasis on shared authorship, pedagogical projects, and self-publishing initiatives such as Dispatches.
Creative Boom's article by Tom May highlights a curated selection of independent illustrators and studios selling prints online for summer 2025. It encourages readers to support artists directly, showcasing diverse styles from risograph collectives to digital-analogue illustrators. The feature celebrates craftsmanship, sustainability, and the personal touch of independent creators.
Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.
The V&A has launched a new employer brand identity designed by Wonderhood Design to attract diverse talent and modernise its image. The identity features a flowing ribbon motif symbolising unity and includes a custom animation generator for staff use. Photography by Jessica Eliza Ross highlights the museum’s people and culture, reinforcing inclusivity and collaboration.
The article announces 'New Dimensions: The Future of Paper', a UK event series by GF Smith in collaboration with Gmund and It’s Nice That. The events will showcase GF Smith’s new rebrand by Templo and feature talks from creatives exploring the intersection of paper and digital media, including Hato, Alice Isaac, and Holly Eliza Temple. The series celebrates paper’s evolving role in contemporary creative practice.
It’s Nice That’s editorial team reflects on 2024’s most resonant creative projects, highlighting works that explore cultural preservation, personal storytelling, and playful design. Featured projects include Mo’min Swaitat’s Palestinian Sound Archive, the V&A’s queer photography history, and creative experiments like Otherwhere Collective’s Poly Mono game font and The Bird of a Thousand Voices. The roundup celebrates illustration, photography, and craft as tools for connection and expression.
The interview with London-based designer Mohammed Samad explores his freelance journey, evolving design process, and the balance between work and personal creativity. He discusses collaborations with Nike, V&A, and other creatives, as well as his side project Kaam Kaaj, which promotes play and better work-life balance. Samad reflects on identity, freelancing challenges, and his approach to design as both craft and self-expression.
