V&A

Design work for V&A, collected from the studios behind it.

Design cases by studio

Exhibition Graphics for Cartier at the V&A
Pentagram created the exhibition graphics and identity for Cartier’s landmark show at the V&A in London. Drawing inspiration from the brand’s archival typography and early print materials, the design balances Cartier’s timeless elegance with a dreamlike, immersive spatial narrative. Subtle optical effects and refined typographic details guide visitors through the exhibition without distraction.
Jewellery, London, Signage

Brand Identity for V&A South Kensington
Pentagram developed a new visual identity for the V&A South Kensington as part of the museum’s expansion into a family of venues. The design, led by Harry Pearce, builds on Alan Fletcher’s iconic logo and introduces a system based on the idea of depth, integrating bold typography with photography to reflect the museum’s scale and diversity. The unified graphic language connects the museum’s wide-ranging exhibitions and platforms.
Museum

Brand Identity for Young V&A Museum
Pentagram reimagined the brand identity for Young V&A, the Victoria and Albert Museum’s space for children in Bethnal Green. The new identity expresses playfulness and inclusivity through a hacked custom typeface, hand-drawn illustrations, and a vibrant visual system that invites participation and creativity.
Animation, Hand, Hand-drawn, Hand-drawn Illustration, London, Museum, Stop Motion

Campaign for V&A Peace & Music Festival
KesselsKramer created a campaign for the V&A Peace & Music Festival, celebrating the intersection of art, culture, and activism. The project captured the festival’s spirit of unity and creativity through bold visuals and a rebellious tone that echoed the themes of peace and freedom.
Music, Music Festival

Exhibition Identity for V&A Uncomfortable Truths
NB Studio developed a striking visual identity for the Victoria and Albert Museum’s exhibition 'Uncomfortable Truths'. The design confronted challenging historical narratives through bold typographic treatments and a restrained color palette that invited reflection and dialogue.
Museum